Finally data science and AI can be

Cacicazgo is a data analytics platform designed to provide consumer insights on Black and people of color (POC) audiences via social media analytics. We scrape data from various corners of the Internet, narrowing our scope to the tastemakers within several diverse communities throughout the U.S. and apply machine learning algorithms to discover trends within the community. The goal: provide insights for Black and POC creatives and anyone who would like a better understanding of our community.

So what is Caci?

From Casamigos to Fashion Nova, at Cacicazgo our goal is to provide insights into the Black and POC communities to help creatives and marketing firms better understand the relationship between our communities and their brands.

Twitter Audience Dashboard

Our Twitter Audience Dashboard allows you to compare a brand vs its average in a specific category or against another brand to see specific demographic or psychographic data for their audiences.

Over 10 data points for comparison

The interactive dashboard has over 10 data points to compare against, from nationality of an audience to their sports affinity and top interests Soon we will be adding brand recommendations across several categories including music, retail and wellness brands.

Go from insight to action

For Black and POC creatives, now you have a better understanding of your audience and how to market specifically to them. For marketing agencies, now you have a tool to understand our communities and how we drive the culture forward. Simple.

Lets get started!

Start analyzing your favorite brands now using our Twitter Dashboard

Try it now